As of this moment (2:34 pm, CDT, 5/19/2015), Jerry Kelly’s Kickstarter campaign to fund publication of a facsimile edition of an unpublished masterpiece of calligraphy and painting by Hermann Zapf has nearly doubled its $17,500 goal with a total of $32,227 already pledged.

If you look at it a bit more closely, you see that this remarkable success is due largely to people (110) who are purchasing the book at its regular price of $65 through Kickstarter and another group (92) who are getting the book at an advance-purchase discount price of $55. It all begins to look like the Kelly-Zapf-Zapf Collector triple threat is a very smart way to sell moderately expensive books about type! Go here if you want to join the crowd.

–Bob McCamant