“By using electronic processes rather than humans, we were able to get our costs down from $2,500 per title down to about $50 per title,” said Phil Zuckerman, the president of Applewood Books in Carlisle, Mass. He said he can now afford to print single copies of old titles.

Phil is talking about a new Web service called MagCloud, which manufacturer Hewlett-Packard hopes will make it easier and cheaper to crank out a magazine than running photocopies at the local copy shop.

“Charging 20 cents a page, paid only when a customer orders a copy, H.P. dreams of turning MagCloud into vanity publishing’s equivalent of YouTube.” MagCloud even takes care of billing and shipping. . . . Read the full NY Times article here.

— Paul Razzell